Established in 1860, TAG Heuer has developed a global reputation for its innovative approach to watch making. The Swiss watchmakers have a long association with developing precision timekeeping technology Ė becoming the first watchmakers in the world to master luxury chronographs with an unsurpassed precision of 1/1000th of a second, making a TAG Heuer watch one of the most accurate timing instruments in the world.
Sharing many of the core values that underpin the McLaren ethos, TAG Heuer embraces heritage and innovation, sport and glamour. In 2012, the Vodafone McLaren Mercedes F1 team achieved the fastest pit stop ever and team members were rewarded with a TAG Heuer McLaren watch in celebration of their dedication to split second performance.
Working in partnership with McLaren, TAG Heuer have created an exclusive timepiece; the exquisite TAG Heuer Limited Edition Chronograph. Inspired by the MP4-12C road car, customers of McLaren Automotive who have purchased the MP4-12C are able to attain a watch with the corresponding serial number to their carís chassis number.